Video of the week!
— Robert Anderson (@dontgomad) June 16, 2014
Fascinating first trip to Cannes festival of creativity last week. Lots to enjoy and feed the mind but undoubtedly this was the slide of the show for me. Bringing more personality and entertainment to social is something brands really need to get to grips with. Doing it consistently, in real-time, in the earned/shared space, is a real challenge.
Serious branded content investment from Jaguar around the F-type with video from Ridley Scott Associates starring Damian Lewis and with music from Lana del Rey…
Forgive the mess at the moment, dontgomad.com is in the middle of changing web host. Transferring over seems to have been rather more complicated than expected but should be finished in next few days. Rather like having the builders in — always seems to take longer, and cost more, than anyone ever expected!