Put the day on hold

Video of the week!

Carrying the Cannes

 

Fascinating first trip to Cannes festival of creativity last week. Lots to enjoy and feed the mind but undoubtedly this was the slide of the show for me. Bringing more personality and entertainment to social is something brands really need to get to grips with. Doing it consistently, in real-time, in the earned/shared space, is a real challenge.

The worst architect in the world

Love the irony of the latest stuff from Old Spice — storyline as well as the lovely 80s style jingles

Jaguar presents Desire


Serious branded content investment from Jaguar around the F-type with video from Ridley Scott Associates starring Damian Lewis and with music from Lana del Rey…

 

The old ones are the best

Let’s face it, deodorant probably doesn’t immediately strike you as the sexiest product to promote.

But this video from Nivea (the Nivea Deo Stresstest) proves the old adage of ‘surprise and delight’ still rings true. They’ve given an old fashioned hidden camera prank  a few rather modern twists – all to highlight product capabilities.

Like it, or does the stunt just leave you feeling rather sweaty?

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