Social Search

A little bit of geekery today — but don’t go mad! It’s all rather clever stuff from Google in that when you search they’re not only scouring the general internet but potentially also sifting through your friends’ social profiles to find relevant content for you.

Given that the vast majority of people start their internet journeys from a search engine, this  development shows just how important it for brands both to sort out their own websites and crucially create content which people will take away and place on their social profiles.

I’ll leave it to Google to explain how the search bit works:

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