Who says pharma can’t do digital

Another example of innovation from the pharma industry comes from Boehringer Ingelheim in the form of social gaming. The industry may be strictly regulated here in Europe but there are still plenty of digital opportunities to explore.

Inspired in part by the broad concepts behind the likes of FarmVille, Pokemon and others, Syrum sees you take control of your very own pharmaceutical company. You have to equip and use your laboratory to discover new drugs and bring them to market in order to increase global health.

It’s still in development/testing but a fascinating concept and will be interesting to see how brand teams use it.

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