Twitter changes — for the better?

The changes to Twitter announced yesterday really help make the platform easier and more accessible for more people and more brands.

The flipside is it’s easier for brands to spam users, upload more “push” content or shamelessly retweet themselves. It’s called social media, not antisocial media, and the PR nightmare begins when brands broadcast the wrong type of content in the wrong way.

[From comments I made to Gorkana]

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