8 things to do now in social media – part 2

Whether you’re planning for 2018 or still grappling with your social media marketing for the rest of Q4, there are a few simple things you can do right now to maximise your brand’s social engagement.

Here are my next set of tips in the second part of my series:

2) You’re simply the best
Whether you sell flowerpots or Ferraris, people need to know you’re the best in your business – and you need to get yourself referred to online as “the best”. Why? Because mobile searches for “best” have risen 80% in the past two years, according to Google. Encourage and incentivise a (genuine) social reviews programme so that happy customers shout your praises from the rooftops.

3) See life through a lens
Your stories are more amazing if you tell them with pictures (and video). The most shared social content tends to have a distinctive visual style and embraces native internet formats. That means using Instagram-style imagery or formats including GIFs. Photos should be social by design, not taken from brochure stock. Images can apparently drive 10x higher message retention than pure text posts.

4) Creators are creatives
Your influencer marketing will work harder if you let the influencers come up with the ideas. We know it can be hard but trust these people, they know their audience inside out and are experts at creating for the platforms they inhabit. Be co-creators with your influencers and let them do what they’re good at.

In the next post: Are you putting enough value on ideas and is now the time to go live?

Whatever stage you’re at with your social media marketing, get in touch to find out how I/we can help!

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