This is the personal blog of Robert Anderson who heads the content marketing and online strategy team at Good Relations in London, counselling clients and colleagues in all things digital. Allegedly the nicest man in the agency world.
Robert worked for a fair few years as a TV journalist before helping develop internet strategy at Sky and then crossing to the “dark side”. He was Head of Digital at Weber Shandwick before moving to his current role.
He’s using these pages to express his own views and opinions– his employer does not necessarily share them.
So now you know.