The changes to Twitter announced yesterday really help make the platform easier and more accessible for more people and more brands.
The flipside is it’s easier for brands to spam users, upload more “push” content or shamelessly retweet themselves. It’s called social media, not antisocial media, and the PR nightmare begins when brands broadcast the wrong type of content in the wrong way.
[From comments I made to Gorkana]
Found this post by Alastair Campbell very interesting — all about his experience of appearing on Top Gear and the bits they left out of his interview.
What particularly struck me were his comments that Twitter and other digital platforms enabled him to tell the story of what was edited out of the final TV show. In other words, the internet meant the full interview was still “broadcast” in a way that it wouldn’t/couldn’t have been a few years ago. What’s more, people online are talking about this material that didn’t make it onto the TV show.
It just goes to show that interviews aren’t necessarily linear any more — the bits they left out can be just as important.
It has been pointed out to me that I haven’t blogged recently. And it’s true. Partly it’s because the joys of fatherhood mean time is even tighter than it used to be and sleep deprivation doesn’t help either. But mostly it’s because:
- I’m spending time catching up on listening. This means freshening up my incoming RSS feeds and generally creating an opportunity to keep across more of what’s out there.
- I’m Commenting. Sometimes I use this blog to comment on someone else’s blog/story. At the moment I’m concentrating on placing direct comments on blogs and the like.
- I’m using Twitter a lot more. I tweet unformed thoughts, links, comments, status updates, random mumblings about tea — all the kind of things that potentially would form blog posts. Twitter is increasingly upstream of the blog, it’s where the action is.
The Backtype blog announces today the launch of their new Twitter retweet tool. Dead easy to install into a blog like WordPress (took me all of 5 seconds) and there’s code for various other platforms, too.
What makes this better than Tweetmeme (for the moment) is that it’s easily customisable.
When it comes to spreading the word, Twitter is fast becoming the place to do it. So what better way to encourage readers to pass on the message and retell the story than by making it easy for them to retweet?
So does that make this a blog post– or one big retweet?
There probably weren’t that many people who’d even heard of Twitter at the start of 2008 — now that’s certainly all changed. Microblogging has given its long-form big brother a run for its money, filling a bit of a gap between stream of consciousness and full length writing. It’s a new kind of social network which can connect you with other people (and brands) without you even realising it.
So what better way to end the year here on DGM with news of the Twitter Panto “TwitPanto” which is in full swing this afternoon.
Being social media it’s a collaborative effort with all the audience participation you’d expect. You can even heckle to your heart’s content. Genius.
From news organisations to corporates – millions of people are discovering that Twitter is a way to keep in touch with your audience/customers and engage them directly in real time. Social media is no longer niche, it’s mainstream; digital communication is not just for early adopters, it’s for everyone.
All this brings me back to panto. My first job after leaving university was in panto– Jack and the Beanstalk in York, if you must know. Many of the audience told me that they didn’t go to the theatre during the year but always went to the panto. Why? Because it was social, populist and they could get involved. Crucially they enjoyed the show and told their friends about it– retweeted, if you like.
Could it be that the panto spirit sums up what two-way communication (ie the social bit) is all about?