« Posts under TV

Ceefax memories– YouTube closes down from the night

While we reminisce about the Ceefax shutdown, here’s a genius take on the topic. What would happen if YouTube closed down overnight like TV in days gone by?

The Bits They Left Out

Found this post by Alastair Campbell very interesting — all about his experience of appearing on Top Gear and the bits they left out of his interview.

What particularly struck me were his comments that Twitter and other digital platforms enabled him to tell the story of what was edited out of the final TV show. In other words, the internet meant the full interview was still “broadcast” in a way that it wouldn’t/couldn’t have been a few years ago. What’s more, people online are talking about this material that didn’t make it onto the TV show.

It just goes to show that interviews aren’t necessarily linear any more — the bits they left out can be just as important.

Seeing is Believing

This impressive video doing the rounds shows how TV and film producers use computer technology to bring scenes to life. But it’s more than just putting a greenscreen in the backdrop and overlaying pictures of Times Square or a San Francisco tramline. There are various layers which all tell part of the story — costumes, smoke, props, sound effects all bring the scene to life.

When all the layers work together they can, as a whole, tell a much more effective story.

Posted via web from Don’t Go Mad

They Think It’s All Over…

Ever since the coronation, the default view of the world for normal people up and down the country has been television. Quite literally life through a lens.

I spent the best part of a decade making programmes to appear on that screen in the corner of the living room. Early mornings, late finishes, overnights, weekends, bank holidays, cancelled holidays, home, away — I’ll let you into a secret that it’s not terribly glamorous. So news that this weekend’s England game will only be shown on the internet really caught my attention.

I understand why people are rather upset:

*you can’t watch it in a pub

*the quality is not as good

*smaller screen means harder to watch with friends

*talk of limiting audience to 1m to stop it crashing

*cost for people who already subscribe to a pay-TV service

*it should be on TV and free because it’s England, after all

I agree with a lot of these points.

Thing is, this seems to be the first time TV has failed to deliver. There’s now a chink in TV’s armour; it no longer has the monopoly. Services like the iPlayer have gone a long way toward making TV-style content accessible away from the telly. Football (and indeed sport more generally) has fuelled the takeup of satellite TV and services like interactive and HD, as well as a plethora of web innovations — will it now force mainstream consumers to take the next step in embracing and adopting this new way to consume video?

Getting creative

At something like £2m for a 30 second TV spot, SuperBowl ads pull out all the stops. Here are the three I was most impressed by:

(With this one, it’s the way they cleverly make suggestions about Mercedes, BMW and Lexus)

(This is simply brilliant in its no-nonsense approach — watch for the safety briefing)

(You’ve just got to love the drama of this one, particularly the voice over)