« Posts tagged Korea

Digital transparency and reputation

We often talk about the need for transparency, especially online. The Internet community contains experts on everything — anyone who is not transparent risks being exposed.

Accordingly, this article in The Times caught my attention after questions emerged about the possible digital reworking of a picture which features North Korean leader Kim Jong Il.

Digital trickery? The Times investigates

So how should brands, etc take proactive steps to avoid even the remotest accusation that they might not be totally transparent? Some thoughts in future postings.