« Posts tagged Video

Bite sized, easily digestible and very filling

This video from Gap is the latest I’ve seen to compress its story cleverly for the internet era. First, Vine launched with its 6 second format; then Instagram rolled out 15 second videos. Meanwhile, YouTube gives you 5 seconds to decide whether to skip its pre-rolled ‘TrueView’ ads. Short-form videos are fast becoming the trend of the moment – bite sized pieces of content that are quick and easy to consume as you scroll through a social feed. It’s a format that’s benefiting from the auto-play feature now incorporated into the likes of Facebook where videos trigger themsleves as you whizz down your timeline.

Short-form video is something of a cultural phenomenon, driven by our increasing lack of time and attention. We’re consuming more and more content, often on relatively small phone or tablet screens, taking a bite here and a bite there. There’s a place for long-form, and there’s massive opportunity for premium content, but short-form is taking off fast.

We’ve seen huge levels of engagement around short-form video; we’ve also seen impressive organic reach when it’s uploaded directly into Facebook. Shorter videos can also be cheaper and quicker to produce – but you still need a great idea. If there’s one content innovation to try in the next few months then make it short-form. 15 seconds could work out much more valuable for you than the traditional 30 or 60.

Cross-posted from my blog at Good Relations

Ceefax memories– YouTube closes down from the night

While we reminisce about the Ceefax shutdown, here’s a genius take on the topic. What would happen if YouTube closed down overnight like TV in days gone by?

Next generation flash mob

Regular readers will know I’m not generally a great fan of flashmobs. But this Intel Ultrabook Pop-up ‘Theater’ video  is very clever…

‘Improvised’ Nokia ringtone during concert

Improvised — or Nokia stunt? Nice either way.


Out of Control

Every so often a video comes along that’s simply drawdropping. That’s exactly what happened this morning when I saw this incredible video featuring a forklift truck driver:

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